Horizon League Announces New Social Media Fan Engagement Program with Lodestone Sports
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INDIANAPOLIS -- The Horizon League has announced a new social media program in partnership with Lodestone Sports, allowing fans of the conference and its nine members to show their support through a combination of social media campaigns, fan engagement on social networks and rewards programs.
The Horizon League is the first Division I athletics conference fully integrating all of its members into a comprehensive social media rewards program.
“This program will be one of a kind in college sports and how a league or conference should approach integrating with their schools. The program is the future of how brands, schools, conferences and social media providers partner to deploy a social media fans experience in college athletics,” said Mark Drosos, President of Lodestone Social Media. “We are proud to be the social media partner with such an innovative partner like the Horizon League.”
“In a world that is rapidly changing in how we communicate and interact with one another, we are delighted to partner with Lodestone, activate these new social media platforms and further connect with our membership institutions, their teams and fans,” said Horizon League Commissioner Jon LeCrone. “We hope this will be fun and further enhance the experience of being a Horizon League fan.”
Developed in partnership with Lodestone Sports, the leader in social media programs for college sports, fans receive points for participating in social media activities such as ‘liking’ Facebook posts, commenting, sharing, tweeting hashtags, re-tweeting, watching a Youtube video, checking in on Foursquare or Facebook, scanning student cards or posting photos and taking in-game polls with Social Stadium Twitter promotions.
Fans also can earn points by taking polls, signing up for promotions, printing coupons and more on the Horizon League Facebook page and on individual Horizon League member athletics and team pages. Participants can visit HorizonLeagueSocialRewards.com to start playing.
The program tracks overall point leaders, athletics leaders and individual team leaders from soccer to golf. In addition, fans can sign up for special promotions, coupons or become the Fan of the Week on team Facebook pages. This will allow the Horizon League and its nine members to create a unique experience and promotion for each team, drive awareness and reward their super fans.
The program was developed in partnership with Lodestone Social Media, a leader in social media programs for college sports and brands such as Dell, PBS-Paralympics and The Big Ten Network. Lodestone uses social media to convert “Crowds into Commerce” and their social media solutions generate improved fan engagement, fan growth, social customer relationship management, revenue streams, social media impressions and vast amounts of fan behaviors, demographics, interests and activities that help company understand their audience to optimize marketing programs.
