Horizon League, Nelligan Sports Marketing announce extension of corporate sponsorship program

June 3, 2008

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INDIANAPOLIS --- The Horizon League and Nelligan Sports Marketing, Inc. announced today (June 3) that they have agreed to a long-term extension to their partnership agreement that continues the New Jersey-based company's exclusive rights to manage the League's corporate sponsorship and marketing rights.


"We are excited to be able to extend our relationship with Nelligan Sports Marketing," said Horizon League Commissioner Jonathan B. LeCrone. "The Nelligan team has worked diligently on behalf of our member institutions over the past two years to connect our League with top companies in the Midwest and throughout the country. We look forward to building upon this success."


"The Horizon League is an outstanding group of universities with a presence in five of the top 35 markets in the country," said T.J. Nelligan, NSM President and Chief Executive Officer. "We look forward to working with the League staff to maximize the value of the Horizon League's properties."


Available sponsorship elements include title and presenting sponsorships to the Horizon League's men's and women's basketball and other postseason championships, radio and television spots, venue signage and title opportunities for other League programming.


Comprised of ten public and private institutions of higher learning, the Horizon League is an NCAA Division I athletics conference that sponsors 19 intercollegiate championships and is headquartered in Indianapolis. The League and its member institutions aspire to teach young people, through athletic competition, the value of learning, service to others and personal responsibility.


Member institutions of the Horizon League are Butler University (Indianapolis), Cleveland State University, the University of Detroit Mercy, the University of Illinois at Chicago, Loyola University Chicago, Valparaiso (Ind.) University, the University of Wisconsin-Green Bay, the University of Wisconsin-Milwaukee, Wright State University (Dayton, Ohio) and Youngstown (Ohio) State University.


Horizon League teams have enjoyed national success in a variety of sports in recent years, most notably in men's basketball, in which its teams have advanced to the Regional semi-finals of the NCAA Championship three times in the past seven seasons.


For more information about the Horizon League, log onto www.horizonleague.org.


Nelligan Sports Marketing, Inc. provides sales and marketing expertise for sports properties worldwide. NSM is dedicated to building long-term relationships with clients through exceptional management of the properties represented and by maximizing revenue growth through their corporate relationships. NSM's high-level sales executives have a proven track record of exceptional revenue growth and management of the sports properties represented.


In addition to the Horizon League, NSM represents a number of elite college properties, including the Pac-10 Conference, the Capital One Bowl, the Champs Sports Bowl, Brown University, Colorado State University, Eastern Michigan University, Fairfield University, Florida Atlantic University, Indiana State University, the University of Louisville, Marquette University, Middle Tennessee State University, Rutgers University, Princeton University, West Virginia University, the University of Wisconsin-Green Bay, Wright State University, the Colonial Athletic Association and its twelve member institutions.


For more information regarding Nelligan Sports Marketing, visit www.nelligansports.com.