Horizon League Signs Sport Graphics as Official Graphics Provider
The Horizon League today announced a three-year agreement with Sport Graphics Inc., an Indianapolis-based company, as the exclusive supplier of all signage and graphics work for the League and its championships. The agreement, which was negotiated by IMG College, the League’s multimedia rights partner, will run through July 2014.
Details were not disclosed. Sport Graphics will be known as the League’s “Official Graphics Provider.”
The agreement marks the first under the new partnership between the League and IMG College, which took over the League‘s marketing and sponsorship responsibilities on Aug. 1.
“Sport Graphics is well known for its innovation, creativity and quality of its work,” said Horizon League Commissioner Jon LeCrone. “We look forward to joining Sport Graphics in both displaying and extending the Horizon League brand. We‘re also delighted by the efforts of IMG College in securing the first of what we hope will be many partnerships.”
The Horizon League has used Sport Graphics to provide creative décor signage, banners and printing services on individual projects in the past. The new agreement solidifies the relationship.
“Sport Graphics has worked with the Horizon League since its inception and is pleased to be recognized as the “Official Graphics Provider,” said Frank Hancock, CEO/Owner of Sport Graphics Inc. “We have long-standing friendships and relationships within the organization and look forward to what the future holds.”
With a total fan base of more than 172 million fans, 77 million of which are female fans who influence buying decisions, the college sports market is a an ideal platform for companies like Sport Graphics. The college market’s affluent fan base, with more than 29 million college fans earning more than $100 thousand, and 17 million fans between the ages of 18 – 24, provides a key consumer audience.
Sport Graphics will be able to tap into a share of the college market through this new sponsorship with the Horizon League.
ABOUT THE HORIZON LEAGUE
Comprised of 10 public and private institutions of higher learning, the Horizon League is an NCAA Division I athletics conference that sponsors 19 intercollegiate championship sports and is headquartered in Indianapolis, Indiana. The League and its member institutions aspire to teach young people, through athletic competition, the value of learning, service to others and personal responsibility.
ABOUT SPORT GRAPHICS INC.
Sport Graphics is a multi-faceted service firm providing creative design, printing, distribution, signage production and installation services. Sport Graphics was founded in 1986 as a commercial printing company to serve the printing needs of the many amateur sport events held in and organizations based in Indianapolis. Diversification and innovation have allowed Sport Graphics to service clients more efficiently and expand their offerings to serve national clients.
ABOUT IMG COLLEGE
IMG College is the nation’s leading collegiate multimedia, marketing and licensing/brand management company representing more than 200 of the nation’s top collegiate properties including the NCAA and its 89 championships, NCAA Football, leading conferences, and many of the most prestigious colleges and universities in the country. Headquartered in Winston Salem, N.C., IMG College is the leader in capturing consumer devotion to college sports through partnership opportunities in multimedia rights, licensing, events and hospitality, marketing, stadium and arena development, stadium seating solutions, ticketing, sales, and consulting. IMG College produces nearly 30,000 hours of radio programming on the largest sports network in the country, manages nearly 5,000 hours of local television programming, is the leading publisher of college sports publications, and is the largest manager of university athletic websites. IMG College is a division of IMG Worldwide, a global sports, fashion and media business. For more information, please visit www.imgworld.com.
