UW-Green Bay Department of Athletics unveils new insignia

June 11, 2007

Green Bay, Wis. - The University of Wisconsin-Green Bay Department of Athletics unveiled its new insignia, wordmark and image today at a news conference at the Kress Events Center. Coinciding with the introduction of the new insignia, the Department of Athletics also unveiled its visual identity program, a plan to enhance Green Bay Athletics' visibility.

"We feel the new insignia conveys the emotions, power and competitiveness we want associated with our athletic programs," said Director of Athletics Ken Bothof. "It is an exciting time for Green Bay Athletics with the opening of the Kress Events Center around the corner, and the introduction of our new insignia brings even more energy and feelings of pride."

The primary insignia for Green Bay Athletics incorporates three defining entities. The insignia includes the newly created Phoenix image, a green bird with red and silver accents. The insignia also features a wordmark distinctly created for Green Bay Athletics. Finally, the primary insignia features the word "Phoenix" at the lower right corner of the athletics wordmark.

Imaginasium, Inc. of Green Bay designed the new image. Kory Lax, a 1991 graduate of UW-Green Bay, was the lead designer of the insignia. As a company, Imaginasium provides full brand alignment along with internal and external communications development.

The insignia will be phased in throughout the summer and 2007-08 academic year. Since no public funds have been used in the establishment of the insignia, Green Bay Athletics will phase in the images as sport programs purchase new equipment during their scheduled updates to further refrain from incurring additional costs.

The current University logo and wordmarks will remain in place throughout UW-Green Bay. The new insignia will continue to use the color scheme established with the University logo since its inception in 1997, with the addition of silver as an accent color.

Along with the introduction of the new insignia, wordmark and image, Green Bay Athletics also unveiled a visual identity program to enhance its visibility. The preferred reference is "Green Bay Athletics" or simply "Green Bay" to further establish the bind of Green Bay Athletics, University and the community.

The name "Phoenix" will continue to be used as a singular entity to unite the University with the surrounding community.

Green Bay Athletics will also utilize the services of The Licensing Resource Group, Inc. in the trademarking of the new insignia, wordmark and image. Based in Winston-Salem, N.C., with offices in Michigan, Iowa and Ohio, LRG represents over 120 clients nationwide in the complete management of their trademark licensing program.

Story provided by the UW-Green Bay Sports Information Office.